Digital Marketing Executive

Job Description

Location: City Center Mirdif, Dubai, UAE

Work Arrangement: Hybrid (1–2 Store Visits per Week)

Internship Duration: 3 Months, with potential extension to 6 months

Industry: Luxury Retail & Lifestyle

Potential Opportunity: Full-Time Employment Based on Performance

BARG is a curated concept store in Dubai bringing together a diverse selection of fashion and lifestyle products, from clothing and abayas to perfumes, beauty, makeup, and accessories. With a focus on unique and carefully selected brands, BARG offers a modern shopping experience tailored to the UAE market.

BARG is looking for a creative, trend-aware Digital Marketing Intern with a strong sense of luxury, an eye for detail, and a passion for creating engaging digital content.

This is a hands-on internship designed for someone who wants to build real experience within the luxury retail industry. The initial internship period is 3 months, with the possibility of extending to 6 months. Based on the candidate’s performance, creativity, initiative, ideas, and results delivered, there may be an opportunity to transition into a full-time position with BARG.

KEY RESPONSIBILITIES:

• Create engaging and visually refined content aligned with BARG’s luxury identity.
• Attend the BARG store 1–2 times per week for content creation, including product photography, videos, Reels, Stories, and behind-the-scenes content.
• Plan and create content for Instagram and Snapchat.
• Stay up to date with social media trends, platform updates, algorithms, trending formats, sounds, and content opportunities.
• Generate creative concepts and proactively suggest new ideas to increase reach, engagement, and brand awareness.
• Assist with content calendars and day-to-day social media management.
• Support product and content updates through Shopify.
• Use AI tools for content creation and enhancement, including improving visuals, developing concepts, editing content, and elevating overall content quality.
• Monitor content performance and use insights to continuously improve future content.
• Ensure all content maintains a consistent, polished, and luxury-focused visual identity.
• Propose PR and influencer marketing initiatives, with a particular focus on identifying relevant micro-influencers and content creators whose audience and image align with BARG.
• Reach out to potential influencers, communicate collaboration opportunities, and professionally represent BARG during negotiations.
• Negotiate and close influencer collaboration deals, including gifting, product exchange, content collaborations, and other mutually beneficial partnerships.
• Coordinate influencer visits, product selections, content requirements, posting schedules, and follow-ups.
• Track influencer collaborations and evaluate their performance based on content quality, engagement, reach, and results.

CANDIDATE REQUIREMENTS:

• Strong interest in digital marketing, fashion, luxury, beauty, PR, and social media.
• A strong sense of luxury and excellent eye for detail is essential.
• Creative thinker who can contribute original ideas rather than only execute instructions.
• Familiar with Instagram, Snapchat, and Shopify.
• Comfortable using or learning AI-powered content creation tools.
• Good understanding of current social media trends and algorithms.
• Confident in communicating, negotiating, and building relationships with influencers and content creators.
• Basic content creation, photography, video editing, and/or graphic design skills.
• Able to independently manage tasks and meet deadlines in a hybrid working environment.
• Must be available to visit the store 1–2 times per week for content creation.
• Previous experience or a portfolio of social media/content creation work is an advantage.

What We Are Looking For?

We are looking for someone who brings ideas, creativity, initiative, and a fresh perspective to the role. The ideal candidate should be equally comfortable creating content, identifying new digital opportunities, building influencer relationships, and turning ideas into measurable results.

This internship provides an opportunity to demonstrate your capabilities in a real luxury retail environment. Candidates who show strong performance, creativity, commitment, and measurable results may be considered for a long-term, full-time opportunity with BARG.